I might have just read the best description of how companies should approach “Social Media” ever. My department has been constantly talking about how best to reform their curriculum to incorporate social media. Great. The part the kills me is the floundering for a purpose or point. I’m not sure I have much steam left for the whole “We need to teach Twitter!” and “What is Twitter?” conversation. Seriously? Teach Twitter? You set up and account, and then you type. I’m sure most 12 year olds can figure this one out pretty easily. Just make sure that once the accounts are set up, there’s a point to write about!

Anyway, Quote of the Week is courtesy of John C. Welch on Social Media:

If you make it more complicated than that as a concept, stop. You’re about to go off the cliff into New Media Douchebaggery, and you don’t want that. Ever.

Perfect.