Nickelodeon Logo Redesign

Nickelodeon has recently redesigned their main logo and all of the logos for their individual brands. I’m particularly fond of the lettering in the new logo. It’s quite well done and manages to look more clean and professional than the old one while still having a soft and playful aesthetic. I quite like the dot on the i.

Nick Nickelodeon Logo Detail

Brand New has a great write up of the new logo. Part of the challenge was to find a logo that worked across a wide variety of mediums. I really like the logo in the videos on the Brand New site. It comes across as soft and squishy and just generally very playful.

As far as the channel identities, I think that the nick jr. one is by far the most successful. I do dislike the Teen Nick logo however. I’ve been struggling to figure out why but I just can’t put my finger on it. Besides what I feel is an unfortunate color combination, there’s something else about it that just doesn’t sit right. Perhaps it just doesn’t feel “edgy” enough to appeal to teens?

Overall I think the logo change is very successful. All of the individual treatments for each channel are unique while still very much feeling a part of the greater identity.



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