New Animal Planet Logo

I was pleased to see a review today in Brand New about the new Animal Planet logo.

The new Animal Planet Logo

Just as the author of the critique mentions, I was watching the Puppy Bowl last sunday and noticed the new logo. Every time I saw it, it gave me a little jolt. Not really in a good way either. I kept thinking to myself “What is that?”

Perhaps it was really just the two Bloody Mary’s that caused me to find the look of the logo so jarring. I dunno. That M is really bad though. It just looks like a mess. No matter how many times I look at the logo, I have to actually think to realize the word is ‘animal’ and not ‘ani al’ or ‘ani3al.’ I bet my old Typography professor would have a fit over this one.

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appointive
appointive
appointive
appointive