I happen to work right next to MassArt and often find myself waiting for the bus in front of the college. A week or two ago, I noticed a sign sporting the new MassArt logo:

I literally, with watery eyes, gazed at the way the ‘A’ crops the ‘S’, and thought to myself: “It’s beautiful.” I then immediately chastised myself for having such an emotional reaction to a piece of typography and resumed continued reading my Howard Zinn book.

Brand New has an excellent review of new branding and logo in MassTerful Identity. The article also features a lot of excellent photographs of signage and marketing material. Also, it appears as though a complete overhaul of the MassArt website is in the works (thank God). I can’t wait to see what they do with the new one.

Score one for KJ’s alma mater!