Blurred Billboards for Ford

Check out these new billboards for Ford Mustangs. They are designed to be transparent and blur whatever is behind them. Absolutely brilliant.

A photograph of the translucent billboard for Ford Mustang that blurs everything behind it.

Don’t forget to check out the rest of Ian Hart’s website. It’s an interesting take on a web portfolio. Dead simple.

Via Daring Fireball.

UPDATE via Daring Fireball:

These ads are apparently just a concept — student work by Annie Williams and Ian Hart at the Miami Ad School — and are not in production by Ford.

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appointive
appointive
appointive
appointive