Dunkin’ Donuts Cafe?

Sounds like Dunkin’ Donuts is going big now. They now have plans to stretch across the country by 2020. I just wish it was going to be faster. I’m going on a two week road trip with my sister this summer. We’ve already made plans to bring our own coffee and a large thermos for each of us. There seems to be no shortage of brown water they call ‘coffee’ in the Midwest and south.

As a New Englander, I forget that there are places in the country where ice coffee doesn’t flow like water. Although I can’t argue that Dunkin’ Donuts coffee is actually very good, it’s at least consistent. And I swear, if you drink it often enough, sooner or later nothing else tastes quite right.

Back to the point of the actual post. As of late, Dunkin’ Donuts seems to be having an identity problem. I’d like someone who knows the CEO to let him know that Dunkin’ is not, and never will be, Starbucks. This is a good thing. Starbucks is an entirely different kind of environment. You go in, get fancy drinks, listen to the corporate sponsored music, sit and work wirelessly. This is all fine and dandy, but not Dunkin’ Donuts. At Dunkin’ Donuts, you go in get your coffee and get out. You’re usually driving somewhere (or taking a bathroom break). It’s not a place you want to linger long. It should be quick and easy. I like this about Dunkin’ Donuts. Starbucks has always felt too pretentious for me. Really I’m splitting hairs here (it’s not like Dunkin’ Donuts is any better or more ‘independent’ than Starbucks).

The picture in this article in the Boston Globe reminded me of the identity crisis. I wish they would just stop trying to be like Starbucks.

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Comments

1. suplado

Yeah it’s big now in the Phil. http://www.supladoonline.com/dunkin-donut-cafe/

2. suplado

Dunkin Donut Cafe

3. suplado



appointive
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