A review of Lunar BBDO’s recruit­ment adver­tis­ing for typog­ra­phers. The ads were set entirely in Web­d­ings, Wingdings, and Zapf Ding­bats. The idea was that any who truly loved typog­ra­phy would figure out how to read the ads and apply for the job.

Cre­ative Pro has a good write-​up about the com­pany includ­ing some more adver­tis­ing work they’ve done. I par­tic­u­larly like the recy­cling poster.

• If You Can Read This, You’re Hired

Via Daring Fire­ball.