If You Can Read This, You’re Hired

A review of Lunar BBDO’s recruitment advertising for typographers. The ads were set entirely in Webdings, Wingdings, and Zapf Dingbats. The idea was that any who truly loved typography would figure out how to read the ads and apply for the job.

Lunar BBDO recruitment poster

Creative Pro has a good write-up about the company including some more advertising work they’ve done. I particularly like the recycling poster.

Via Daring Fireball.

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